Forbes December 12, 2025
Meta’s Metaverse Pivot Signals Broader Industry Transformation
When Facebook CEO Mark Zuckerberg announced he would rename the company Meta to reflect his $10 billion investment in the Metaverse, I went on record saying it was a big mistake.
At the time, I had been doing a lot of research on the concept of the metaverse, especially XR and AR, and had tested a few VR headsets. While I understood that the concept of VR could be groundbreaking, I saw it as more of a niche, impacting games and certain enterprise apps like field service and industrial design, and not worth renaming a company around the metaverse.
Although I still believe in the concepts of XR, VR, and AR, and that...
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