PYMNTS.com November 4, 2025
Generative artificial intelligence content now accounts for 57% of all online material, a shift that is forcing social media platforms to restructure their systems to handle the growing influence of generative AI.
Meta, Pinterest and Reddit are each developing new tools to separate human and synthetic activity as machine-generated content becomes a regular part of online interaction.
Platforms Redefine Content Creation and Control
In September, Meta introduced Vibes, a short-form video feed within its Meta AI ecosystem that features only AI-generated clips.
Users can create or remix videos using text prompts, existing footage or templates and share them across Meta’s apps. Meta described Vibes as part of its larger plan to integrate generative tools across Instagram and Facebook and said...
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