CNBC July 5, 2023
Jonathan Vanian

Key Points

– Threads is a text-based messaging app that looks very similar to Twitter.

– People will be able to use their Instagram usernames on Threads and follow the same accounts on Threads as they do on Meta’s photo-sharing app.

– The release of Threads is noteworthy considering that Twitter has suffered a wave of mishaps under the ownership of Tesla CEO Elon Musk, leaving the popular social messaging app vulnerable to competing apps.

Meta has officially debuted its Twitter-like messaging app Threads, which the company is pitching as Instagram’s “text-based conversation app.”

Mark Zuckerberg, Meta’s CEO and co-founder, announced the debut of Threads on Wednesday, marking the official release of the social networking giant’s new text-focused messaging app....

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