PYMNTS.com December 27, 2024
Meta reportedly expects to see artificial intelligence (AI) characters generating content on its social media platforms Instagram and Facebook.
These AI characters will exist alongside existing accounts on the platforms, Connor Hayes, vice president of product for generative AI at Meta, told the Financial Times (FT) in an article posted Thursday (Dec. 26).
“They’ll have bios and profile pictures and be able to generate and share content powered by AI on the platform … that’s where we see all of this going,” Hayes said in the report.
Hundreds of thousands of AI characters have already been created using a tool that Meta launched in the U.S. in July and plans to expand in the future, though most of these characters...
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