PYMNTS.com February 6, 2025

Four years after Facebook changed its corporate name to Meta after the metaverse, which it believed was the next big thing in tech, the tech giant looks to be ready to pull the plug on this money pit.

In a memo seen by Business Insider, Meta CTO Andrew Bosworth told employees in Reality Labs — the home of its metaverse and wearables products — that “this year likely determines whether this entire effort will go down as the work of visionaries or a legendary misadventure.”

The CTO’s internal memo, titled “2025: The Year of Greatness,” also said: “We need to drive sales, retention and engagement across the board but especially in MR (mixed reality).”

“And Horizon Worlds on mobile absolutely...

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