AXIOS April 5, 2024
Meta will begin labeling a wider range of video, audio and image content as “Made with AI” starting in May.
Why it matters: Meta admits its current labeling policies are “too narrow” and that a stronger system is needed to deal with today’s wider range of AI-generated content and other manipulated content, such as a January video which appeared to show President Biden inappropriately touching his granddaughter.
- The labels could be generated through self-disclosure when a user posts content, as a result of advice from fact-checkers, or via Meta detecting invisible markers of AI-made content.
Context: Meta’s new policy is a response to feedback from its independent Oversight Board, which urged an update to the current policy.
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