News-Medical.Net January 20, 2025
Leveraging AI-driven social media influencers, researchers have found a cost-effective way to engage targeted audiences and promote cancer prevention, reshaping digital health outreach.
In a recent study published in the European Journal of Cancer, researchers assessed the potential of artificial intelligence (AI)-based social media influencers to disseminate cancer prevention messages.
Cancer is one of the leading causes of mortality worldwide. While therapeutic advances have increased the rates of survival, prevention is the most powerful tool to reduce the cancer burden, given that over two-thirds of premature deaths in 2020 were deemed preventable. Despite the availability of diverse digital resources for mediating cancer prevention, they are mostly unknown to target groups.
Conventional measures of prevention have become outdated, particularly among younger...
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