PharmaTimes October 16, 2019
In 2018, 47.6% of hospital spending was on drugs, a higher percentage than ever before and this is growing. With almost half of hospital spend being allocated to medicine, pharma represents the biggest area of expenditure for healthcare across the globe. It’s therefore vital that this spend isn’t simply justified, but that it’s also optimised for the very best outcomes to ensure patients, healthcare professionals, hospitals and healthcare systems benefit.
Focusing on outcomes
More and more, pharma has to respond to a bigger challenge around outcomes and there is, understandably, increasing pressure to provide evidence of outcomes delivered in the real-world compared to those expected on the basis of clinical trial data. Companies simply cannot charge a lot of money...
Today's Sponsors
Today's Sponsor