MedCity News January 9, 2026
Patients live in the real world, where jobs are lost, stress piles up, caregiving duties overwhelm, and side effects make a condition feel worse than the cure. These complexities require more than outreach. They require understanding.
For all our advances in healthcare — more precise medications, greater access to care, smarter technology — one issue stubbornly persists: medication nonadherence. Nearly half of people with chronic conditions don’t take their medications as prescribed. That single fact continues to drive avoidable hospitalizations, poor outcomes, and billions in unnecessary costs.
So why haven’t we solved this?
Because we keep treating medication adherence like a checkbox — something that can be assessed during an annual visit, fixed with reminders or a few nudges....
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