HealthLeaders Media September 21, 2023
Deceptive ads will be under the microscope going forward thanks to new CMS regulations.
KEY TAKEAWAYS
– Medicare Advantage marketing is permitted to begin for the new coverage year beginning October 1 and this year’s open enrollment period will have an updated set of rules for ads.
– Insurers can no longer use the Medicare name or logo in a misleading manner, which has been done in the past and as recently as last year.
– KFF analysis found that during the open enrollment period for coverage in 2023, 28% of insurer- sponsored television ad airings included a government-sponsored Medicare card or an image that resembled it, which is now prohibited by CMS.
As we approach the annual open enrollment...
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