Managed Healthcare Executive June 16, 2019
Kelly S. Backes, FSA, MAAAJulia M. Friedman, FSA, MAAA

Enrollment growth is one of—if not the—most important consideration in the early years of a start-up Medicare Advantage (MA) organization (MAO). Enrollment impacts an MAO’s revenue and profitability and is a key driver to becoming successful. For these reasons, enrollment projections are a critical component of any new MAO’s financial pro forma. However, enrollment assumptions are often difficult to develop, especially for a new MAO without any prior experience.

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