Becker's Healthcare November 15, 2023
From October to December, airwaves are flooded with advertisements for Medicare Advantage plans, urging beneficiaries to call and review their options.
Though CMS has implemented new restrictions on the types of advertisements third-party agencies can air, the federal agency and some lawmakers are eyeing further restrictions.
A KFF analysis published in September found that around 9,500 Medicare Advantage ads aired on television each day during the 2022 open enrollment period. Some of these ads featured misleading tactics — displaying a government-issued Medicare card or encouraging enrollees to call a “hotline” other than CMS’ official 1-800 Medicare number.
CMS put in place new regulations that took effect for the fall 2023 open enrollment period, including:
- Prohibiting...
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