Medical records key to Apple health strategy: report

Dive Brief:

• As Apple makes inroads into the healthcare and wellness market, establishing itself as the platform for consumers’ personal health records will be central to the tech giant’s app, services and wearables strategies, according to a new report from research firm CB Insights.
• Apple is aiming to take advantage of the lack of an existing third party developer ecosystem for healthcare data by building the first open platform for the market, modeled after the attractive third-party developer ecosystem it has created in its app store, according to the report.
• Current market players in Apple’s line of fire include health IT and electronic medical record (EMR) companies and medical device makers that are building commodity consumer-facing devices, the...

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