Senior Housing News October 29, 2025
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High demand and rising occupancy have prompted senior living operators to again raise resident rates in the coming year, albeit at a more moderate pace than a few years ago.
In 2025, senior living operators raised resident rates as pricing power shifted to favor independent living. Assisted living and memory care operators notched more moderate rate increases and set deeper concessions.
As operators look ahead to 2026, they are planning steady but moderate rate growth across all levels of care. Shorter lengths of stay make assisted living and memory care rent growth harder to achieve.
“We are approaching 2026 with a more assertive rate strategy than in prior years, driven by sustained...
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