McKinsey March 6, 2024
Generative AI was a core topic at the annual connectivity conference—but so were 5G APIs, talent, and the industrial internet.
This is a special, bonus episode of The McKinsey Podcast. McKinsey partner Ferry Grijpink joins host Roberta Fusaro from the annual Mobile World Congress in Barcelona to share some immediate takeaways from the event.
This transcript has been edited for clarity and length.
The McKinsey Podcast is hosted by Roberta Fusaro and Lucia Rahilly.
Roberta Fusaro: Ferry, what’s been the single-most talked about topic at Mobile World Congress this year?
Ferry Grijpink: The most exciting topic is what’s happening in 5G APIs. The most talked about, of course, is gen AI [generative AI].
Last year, gen AI was new and...
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