Spa Opportunities January 24, 2024
- McKinsey says the global wellness market is now worth US$1.8tr
- More people are interested in wellness and want science-backed solutions
- Gen Z and Millennial customers are the most wellness-conscious
- McKinsey identifies seven growth areas and opportunities for disruption
According to McKinsey’s latest report, The trends defining the US$1.8 trillion global wellness market in 2024, the market for wellness is being driven by consumers taking more control of their health.
The report is based on insight from McKinsey’s latest Future of Wellness survey, which was carried out in August 2023, when researchers questioned 5,000 consumers across China, the UK and the US.
They found the US wellness market has reached a value of US$480 billion a year...
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