McKinsey: Consumers Demand Data-driven Wellness Products
Healthcare Digital May 21, 2024
New McKinsey Future of Wellness survey shows that consumers demand data-driven wellness solutions to improve health, sleep, nutrition, fitness & longevity
WELLNESS SOLUTIONS: MCKINSEY’S GLOBAL PICTURE
- In the US, the wellness market is worth $480bn, and is growing at between 5-10% per year
- For most (82%) of US consumers wellness is top or important priority in their everyday lives. It’s a similar story in China (87%) and the UK (73%).
- Gen Z and millennial consumers are purchasing more wellness products and services than older generations.
- Health, sleep, nutrition, fitness, appearance and mindfulness are the most popular areas of wellness
New McKinsey healthcare research shows that consumers are demanding...