Becker's Healthcare July 14, 2025
In February, Somerville, Mass.-based Mass General Brigham launched a multichannel campaign effort to boost colorectal cancer screening rates. Leveraging billboards and bus ads alongside mobile care vans and primary care networks, the system spurred more than 70% of eligible patients to complete or schedule their screening.
Allison Bryant, MD, the system’s associate chief health equity officer, spoke with Becker’s about the screening initiative and why — for programs like these — intentionality matters.
Editor’s note: Responses have been lightly edited for clarity and length.
Question: How did Mass General Brigham determine which communities to prioritize with this campaign?
Dr. Allison Bryant: We try to be as data-driven as possible to inform where we place our resources. The city...
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