HMP Global January 16, 2026
Key Summary
22.8 million consumers selected individual market health insurance plans during the 2026 Marketplace Open Enrollment Period, according to the Centers for Medicare & Medicaid Services (CMS).
States using HealthCare.gov accounted for 15.6 million enrollments, while state-based Exchanges (SBEs) reported 7.2 million selections nationwide.
2.8 million enrollees were new consumers, with the majority—20.0 million—returning or automatically re-enrolled from 2025 coverage.
CMS reports that Marketplace enrollment remains strong for the 2026 plan year, with nearly 22.8 million consumers selecting coverage nationwide. The data, released during the 2026 Open Enrollment Period (OEP) that began November 1, 2025, reflect cumulative plan selections across federal and state-based Exchanges in the US.
CMS data show 22 774 847 cumulative plan selections for 2026 Marketplace...
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