KFF Health News September 20, 2023

KFF held a web event on September 20, 2023 to discuss Medicare marketing practices in advance of the open enrollment period, which begins Oct. 15. As part of the event, KFF released a new analysis of television ads that aired during last year’s open enrollment season and share insights from focus groups with enrollees about their perceptions of the marketing efforts.

View the program agenda and speaker bios here.

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Topics: Insurance, Medicare, Medicare Advantage, Patient / Consumer
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