Forbes January 1, 2025
As we approach 2025, I gathered insight from marketing leaders about the shifts in consumer behavior they expect and the changes they anticipate in marketing. Below is insight on personalization, AI, data, and budgets.
Consumers—once skeptical about personalization—are now pushing marketers for more.
Casey Gannon, VP of Marketing and Technology Partnerships at Bold Commerce
“Personalization has transformed from a nice-to-have into a must-have in marketing strategies over the past few years. Consumers now expect tailored experiences at every interaction, and their attention spans are shrinking for anything less. As we move into the next year, these expectations are set to rise, pushing marketers to discover innovative ways to deliver deeper personalization at scale. Enter AI—the fastest and most cost-effective solution...
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