Becker's Healthcare October 18, 2023
CMS rules cracking down on Medicare Advantage advertising are a start, but there’s more to be done to stop misleading marketing and aggressive sales tactics in the program, lawmakers and advocates said.
The Senate Finance Committee held a hearing on Medicare Advantage annual enrollment Oct. 18.
Marketing was a major focus of lawmakers at the hearing. CMS is taking a tougher approach to oversight of advertising of the program this year, requiring marketers to submit televisions ads to the agency for approval before they can air.
CMS has rejected more than 300 MA ads it found to be misleading, Politico reported Oct. 18. Of 250 ads from third party marketing agencies, the agency rejected 192.
Sen....
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