MedCity News January 21, 2025
In this second of a two-part article, we’ll cover common obstacles and offer insights on how to overcome these barriers to achieve success in the healthcare market.
In part one of this two-part article, we explored the foundational factors of market acceptance in healthcare, including the difference between iterative and novel innovation, value proposition, and the complexity of healthcare use cases. Now, we turn our focus to the challenges that often undermine the progress of health tech products as they move toward broader clinical use. Let’s dive in and see how we can overcome these barriers. This article will cover the common obstacles, such as usability issues, gaining stakeholder buy-in, and navigating reimbursement complexities, offering insights on how to overcome...
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