Lexology October 23, 2025
The world of wearable health technology has exploded in the last decade, driven by consumer demand for tools to monitor health, track fitness and provide personalized insights into overall wellness. This increased demand has resulted in the commercial availability of a bevy of wearable products with ever improving functionality to meet those needs. With the global wearable market reaching $218.27 billion in 2024, companies in this space are exploring strategic collaborations in order to stay competitive.
Examples of such collaborations include: co-marketing arrangements between wearable suppliers and health clubs; incentives to utilize wearables from insurers; cross discounts with fitness brands; and resale arrangements with health and wellness providers.
For lawyers supporting wearable manufacturers or their potential partners, these collaborations may...
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