Healthcare DIVE September 8, 2023
Forty percent of eligible beneficiaries in rural areas enrolled in a Medicare Advantage plan in 2023 compared with 11% in 2010.
Dive Brief:
- Medicare Advantage is growing rapidly in rural communities, where 40% of eligible beneficiaries chose the privatized version of the insurance program for seniors in 2023, according to a report by KFF. In 2010, only 11% of enrollees opted for MA.
- On average, MA beneficiaries in rural areas could pick from 27 plans, triple the number of plans offered compared to 2018.
- Despite the quick adoption of MA, enrollment is still lower in rural areas compared to more populous regions. Fewer marketing and outreach investments or lower financial returns in smaller communities could be to blame,...
Today's Sponsors
Today's Sponsor