Lexology October 3, 2023
What You Need to Know in a Minute or Less
The use of pixel technologies on websites and mobile apps in the health care field has garnered considerable attention from regulators and the plaintiffs’ class action bar. Regulators continue to focus on the extent to which such technologies can be deployed consistent with HIPAA and Federal Trade Commission (FTC) guardrails. Although HIPAA does not provide for a private right of action, scores of putative class complaints have been filed, challenging the use of pixel technology on websites and mobile apps sponsored by providers and other companies in the health care arena.
In a minute or less, we provide an update on recent developments in this area, including key takeaways from...
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