PYMNTS.com July 21, 2024
How often do you visit LinkedIn? The platform wants your answer to be “every day.”
To that end, the Financial Times (FT) reported Sunday (FT), LinkedIn is offering artificial intelligence (AI)-powered career advice and has rolled out games to get its users visiting more often and drive growth.
The report noted this is part of a broader overhaul for LinkedIn, whose members tend to visit the site less often than visitors to more entertainment-focused social media platforms like Facebook and TikTok.
With revenue growth slowing, analysts have called for the Microsoft-owned platform to branch out, keep users on the site and create ways to generate income other than offering subscriptions.
“It’s about building this daily habit,” Editor in Chief...
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