Forbes October 29, 2024
Don Schuerman, CTO and Vice President Marketing and Technology Strategy, Pegasystems.
Just as fast as generative AI (GenAI) rose to prominence, it’s already being torn down.
If you’re paying any attention to recent headlines, you’ve likely noticed tech industry pundits sending GenAI careening toward the dreaded “trough of disillusionment”—that moment in all hype cycles when lofty promises give way to skepticism, as ambitious promises fail to meet reality.
This isn’t without reason. Organizations are still grappling with the basic aspects of GenAI—how to deploy it, how to keep data safe and accurate, and how to maximize its potential. Meanwhile, the ‘summarize this’ and ‘write that’ use cases that seemed so revolutionary yesterday are now just table stakes, leaving many to...