Health Populi April 24, 2024
Three trends underpin health consumers’ evolving demands for service: spending more but getting less satisfaction and innovation; trusting health care with data but underwhelmed by the use of that personal information; and, growing “shopping” behavior seeking quality, availability, proximity, cost, and options across channels for health care.
That’s the current read from McKinsey & Company’s team noting that Consumers rule: Driving healthcare growth with a consumer-led strategy.
In this health consumer update, McKinsey spoke with three consumer marketing experts from other industries to learn best practices on how best to “be there” for consumers — in other words, meeting people where they are.
The first bar chart from the report tells us that most U.S. consumers are undertaking several health...
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