HIT Consultant January 18, 2024
James Coutcher, Sr.Director and Global Head of Emerging Methods and Solutions for IQVIA

In today’s complex healthcare landscape, real-world data (RWD) is increasingly valued for its information regarding diverse patient populations. Clinical research sites are an essential part of the RWD collection process, which increasingly leverages advanced technologies that enhance data collection, analysis and informed decision-making.

RWD can accelerate development timelines and augment clinical trial insights with key observational results from a wider and more diverse range of patients. However, clinical research sites face numerous challenges beyond the collection of RWD, such as managing overburdened staff, constrained budgets and the imperative to maintain high-quality patient care.

Diversity adds tangible value

Diversifying RWD in terms of population and data sources is crucial for generating real-world evidence (RWE) with far-reaching implications. RWD includes information...

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