Deloitte October 8, 2020
Strategies to close the gap to the future of health
Medicare Advantage health plans continue to integrate digital solutions to better engage current—and attract new—members. Explore how plans gauge digital strategy success and how COVID-19 has impacted digital adoption in older adults.
Executive summary
BEFORE 2020, Deloitte outlined a vision for the future of health anchored around stronger data connectivity; interoperable and open, secure platforms; increasing consumer engagement; and greater price transparency. Many Medicare Advantage (MA) plans had begun to work toward that vision by adopting digital solutions to engage with their members. Then, in March 2020, the 2019 novel coronavirus (COVID-19) put these plans into hyper speed. This period saw even more rapid adoption of digital solutions...