Forbes July 5, 2024
Sean McElroy

Sean McElroy is chief risk and security officer at Lumin Digital.

In today’s digital economy, data privacy has become more than just a regulatory requirement—it’s a strategic differentiator. As companies increasingly integrate AI into their operations, the way they handle customer data can significantly impact their competitive edge. Prioritizing privacy can lead to numerous benefits, from enhanced customer trust to a stronger brand reputation, ultimately catalyzing business growth.

The Privacy Landscape In The AI Era

Integrating AI into business processes has revolutionized industries by enabling unprecedented efficiency, personalization and innovation. Increasingly, AI has been appearing in cloud services and consumer devices, from Apple Intelligence to Microsoft Windows Recall for Copilot+ PCs.

However, this evolution comes with heightened concerns about data...

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