HIT Consultant February 16, 2022
Suzanne Cogan, General Manager, SPH Analytics, a Press Ganey Solution

Healthcare organizations are increasingly eager to leverage analytics technologies, including machine learning and artificial intelligence (AI), in new ways. One telling sign of this is that the global predictive analytics healthcare market, which was valued at $1.8 billion in 2017, is projected to reach more than $8.5 billion by 2025.

But as technology evolves, it’s clear that the types and use of analytics platforms that can drive change among health plans — as well as the breadth of applications that can elevate customer experience (CX) strategy — are often underutilized, or even misunderstood.

In reality, there are now multiple types of analytics technologies that transform health plans in positive, impactful ways.

For example, deep-dive descriptive analytics technology...

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Topics: Analytics, Insurance, Patient / Consumer, Payer, Technology
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