Pharmaceutical Executive April 19, 2024
Insight that can help smaller biotech companies prepare for commercialization in the world of big pharma.
Thomas Edison once said, “Good fortune is what happens when opportunity meets with planning.” As the American inventor of the light bulb and the first recording device, it seems like advice worth heeding.
In today’s world of drug development—in which a most promising treatment can fail or underperform its market potential because an optimal commercialization plan is not implemented—there is a lot to consider when bringing together opportunity and planning to deliver a drug to market. It can be both an art and a science.
The road to commercialization is long and challenging. I’ve launched products in several disease states from companies both large...
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