Lessons From the Healthcare Innovation Trenches: How to Succeed Where We Failed

4sight Health January 6, 2026
Ann Somers Hogg

Now’s the Time to Tap Into Underserved Jobs to Be Done

I recently got to sit in on the Harvard Business School class Building and Sustaining a Successful Enterprise (BSSE), a Masters of Business Administration course made famous by Clay Christensen. In this class, students were discussing the Atrium Health case. The case dives into Atrium’s attempt to launch an innovative, value-based, primary care model in response to the market disruptions it anticipated. The model was called Proactive Health.

I lived through the innovation the case is centered around, so BSSE professor Derek van Bever invited me to join the class that day and share my first-hand experience with the students. It was fascinating to listen to the class dissect...

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