Senior Housing News February 21, 2025
Senior living sales and marketing leaders are confronting the “double-edged sword” of artificial intelligence (AI) while also harnessing technology in new ways to meet key goals, including driving independent living occupancy and winning residents who might otherwise remain in their current homes.
These were among the key takeaways that executives with LCS, The Arbor Company and Heritage Communities shared last week at the Senior Housing News Sales and Marketing Conference in Bonita Springs, Florida.
The lack of new development has led to less competition in the market, but to seize the opportunity, sales and marketing teams are going to have to become more effective at their techniques and figure out how AI can be used to “truly apply” to the...
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