PYMNTS.com February 2, 2024

Mixed-reality technology is reshaping the landscape of the retail industry, ushering in an era of immersive experiences for consumers that blend the digital and physical.

Apple released its first mixed-reality headset, Vision Pro, with 600 new apps and games Friday (Feb. 2). Among these were forays into augmented reality (AR) and virtual reality (VR) from major retailers, taking advantage of the capacity to offer consumers more interactive eCommerce journeys.

Take, for instance, major apparel retailer J.Crew. The company announced Friday the debut of its “J.Crew Virtual Closet” app, developed in collaboration with immersive shopping technology company Obsess. The Vision Pro app presents headset users with a 3D shopping experience, enabling them to peruse products and assemble outfits. Additionally, the integration...

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Topics: Metaverse/VR, Provider, Retailer, Technology
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