PYMNTS.com September 15, 2023
In an effort to make their brands more indispensable to consumers’ day-to-day food routines, both Kroger and Albertsons have just announced new meal offerings.
The Kroger Company, the nation’s largest pure-play grocer, announced Friday (Sept. 15) a partnership with Performance Kitchen, a company that creates “medically tailored meals” for delivery, to create frozen, heat-and-eat meals for people with various health conditions.
“We believe in empowering people with resources to help them make healthy choices that will deliver the best outcomes for them,” said James Kirby, chief commercial officer of Kroger Health. “Offering [these meals] allows us an opportunity to demonstrate our commitment to supporting individuals on their wellness journeys, while providing a personalized approach to help them transform...