TechRepublic September 27, 2019
Consumers are still warming up to the idea of companies using tokenization to reshape their business.
A new study from KPMG looked into how consumers feel about the prospect of blockchain-backed tokenization, which they believe could transform how businesses interact with the public.
Businesses are increasingly turning to tokenization in an effort to track materials, gain insight on their customers, and create incentives for further usage. The study discussed detailed use cases for tokenization as well as polls of how consumers felt about the topic.
As it turns out, consumers are very interested in what tokenization has to offer, with nearly 80% of American respondents telling...
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