Pharmaceutical Executive December 1, 2023
How to build a loyal audience of brand evangelists.
Today, more than 50% of U.S. adults rely on social media to help them make major decisions about their healthcare. That’s why having an effective content strategy for platforms such as Meta, TikTok, and YouTube is more important than ever.
But just being on social media isn’t enough. It’s crucial that companies humanize their brands and establish trust with consumers. Why is this important? Because 78% of consumers are looking for brands to foster meaningful connections through social media.
There are a number of ways that brands can use social media to create consumer connections, from utilizing Influencer marketing to leveraging various platform functionalities. This will, in turn, expand reach, increase...
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