Lexology December 27, 2022
The use of online tracking technologies, which provide valuable insights into the behaviors of website and mobile application users, has become routine in today’s online ecosystem. Companies employ tracking technologies to determine how online visitors interact with such companies’ websites or apps, including what content or features draw visitors and which pages they browse. Insights gleaned from such tracking are used to enhance the functionality of websites and apps and update user interfaces to better align with user needs and preferences.
The healthcare industry has not shied away from using this technology, often leveraging these tools to help improve the patient experience. However, growing scrutiny by the Office for Civil Rights (OCR), which enforces the Health Insurance Portability and Accountability...
Today's Sponsors
Today's Sponsor