Managed Healthcare Executive May 20, 2022
Florida Blue and Blue Shield of California are among the insurers curating and offering free access to wellness apps for their members.
As consumers embrace wellness apps to help them do everything from reducing stress to improving their sleep, some health insurers are throwing their weight behind the trend, offering members free access to certain apps designed to improve health and well-being. “People are looking for an easy way to get better,” says Anne Hoverson, vice president of digital transformation at Florida Blue, which looks to “curate the right thing at the right time” for its members.
The first health and wellness apps were introduced more than a decade ago and, even today, “most don’t do much,” says Bryce Williams,...
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