Fierce Health Technology August 14, 2019
About half (53%) of consumers said they would be more likely to use a health or wellness app if it resulted in insurance premium discounts or cash incentives.
Kaiser Permanente, Molina Healthcare, and Humana offer the best digital experience based on customer satisfaction and Net Promoter Scores, according to a survey of 11,500 consumers conducted by Verint Systems Inc.
Blue Cross Blue Shield of Michigan took the fourth top spot in digital, followed by Horizon, WellCare Health Plans, Cigna, Anthem, Aetna and UnitedHealthcare.
Verint’s industry benchmarking study evaluated the online health insurance experience based on four factors: navigation, look and feel, site information, and site performance. Consumers ranked navigation as a top priority for health insurance websites and digital...
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