pharmaphorum January 9, 2024
Amazon has launched a health monitoring programme in partnership with Omada Health that aims to identify people who may be eligible for enrolment into the latter’s disease management programmes based on their online purchases.
The announcement, made at the annual JP Morgan healthcare conference in San Francisco, is another sign of the e-commerce giant’s determination to capture a share of the US healthcare market, with a push that spans online pharmacy, telehealth and other digital interactions with patients. It also ties into a growing recognition by Amazon that it cannot go it alone in health, and needs to partner with established players to fulfil its ambitions.
The new initiative is designed to improve the “awareness and discoverability” of Omada’s programmes...
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