Forbes June 12, 2023
Greg Licholai, MD

Medical entrepreneurs and precision medicine researchers are asking a surprising question … “Can we measure joy?”

Scientists have been studying happiness as a fundamental driver of mental and physical health. The field of Happiness Psychology has exploded over past decades and Yale’s famous online course, “The Science of Well Being” has been taken by more than 3 million people. It is based on “Psychology and the Good Life” which is one of the most popular in the university’s long history.

Simultaneously, the emerging area of Precision Medicine has been rapidly developing diagnostics and treatments custom tailored to individuals’ unique profiles and genetics. The US Food and Drug Administration (FDA) states that the goal of precision medicine is to target the...

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