Fierce Healthcare September 11, 2023
As the Medicare Advantage (MA) market continues to grow, insurers should be thinking about building trust with members to rise to the top of the pack, according to a new report from J.D. Power.
The consumer insights and analysis firm found that overall member satisfaction with MA plans is quite high, landing at a score of 652 on its 1,000-point scale. That is “squarely” in the middle of J.D. Power’s good-to-great range in its index, the report said.
Payers that earned higher scores on trust in turn garnered greater consumer loyalty, the study found. The analysis found that members who were likely to renew their plans had far higher trust in their coverage than those who were...
Today's Sponsors
Today's Sponsor