Employee Benefit News September 2, 2025
Previous generations inherently recognized the value of primary care, and for a long time, maintaining a family doctor — or primary care provider — was the norm, with well-documented benefits. Now, that’s changed.
For millennials — the generation that abandoned the idea of a PCP and whose members are now making healthcare purchasing decisions — traditional primary care feels outdated. As a result, getting them to invest in primary care is a challenge: According to a 2017 survey, roughly 33% of U.S. millennials don’t have family doctors, more than twice the rate for those aged 50–64 (15%). That trend of divestment in primary care is continuing among Gen Z, with 37% of Gen Z men in the U.S. lacking...
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