Health Populi June 13, 2023
In 2023, U.S. consumers’ purchases of technology in their households will contract this year.
Consumer-facing health-tech categories won’t be spared, we learn in the 2023 U.S. Consumer Technology Ownership & Market Potential Study, an annual update from the Consumer Technology Association (CTA).
On the upside, smartwatch market penetration held steady in 2023, as this favorite form of wearable technology is “providing consumers a personalized digital health and fitness dashboard at their fingertips.” Many of these new smartwatch purchases will be cellular-enabled, blurring the space between smartphones and watches.
One in five households intends to purchase a smartwatch in the next 12 months (to April 2024), with 36% of U.S. households owning at least one smartwatch. The average household smartwatch ownership...
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