MedCity News August 19, 2025
As manufacturers play an active role in the patients’ healthcare journey, the boundaries between manufacturers and healthcare providers/payers are becoming increasingly blurry.
Direct patient engagement by life sciences manufacturers is at an all-time high. I am not just referring to direct-to-consumer advertising. Manufacturers are increasingly engaging patients through digital tools, support programs, wearables, etc. Whether it is sending medication reminders or analyzing patients’ behavior in real-time to provide them with helpful resources, these technologies have the potential to improve lives significantly.
However, with such direct patient engagement, there is a new development that not enough life sciences organizations are paying attention to. As manufacturers play an active role in the patients’ healthcare journey, the boundaries between manufacturers and healthcare providers/payers...
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