Forbes December 27, 2024
Douglas Murray is the chief executive officer at Auvik.
There’s no doubt that artificial intelligence (AI) is changing our world. Organizations everywhere are adopting AI—with highly mixed results. Some are experiencing significant business value, whereas others feel like they’re spinning their wheels. There’s an AI hype bubble as everyone tries to figure out the best AI use cases for their own organization, as well as adding AI into their services and product offerings for customers.
Of course, AI is transformative, but buyers and users still need to do their research before making product purchases. People should also seriously consider how the use of AI will impact their organization, including the management of intellectual property, data privacy and brand reputation.
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